Cleanliness Drive
Volunteer-led cleaning along the banks at Sadar Ghat — collecting and segregating waste with civic authorities.
World Environment Day · 5th–7th June
SaveAdi Ganga
Awareness & Cleaning Campaign
A three-day citizen-led movement to revive Kolkata's sacred waterway — where environmental responsibility meets cultural stewardship.
Date
5th–7th JuneStarts on World Environment Day
Time
7 AMonwards · daily
Venue
Sadar Ghatin front of Kalighat Temple, Kolkata
The Sacred Channel
A historic river worth reviving
Adi Ganga, the historic channel of the River Ganges flowing through Kolkata, holds immense cultural, religious, and environmental significance.
Years of rapid urbanisation, indiscriminate waste disposal, and environmental degradation have taken their toll on this sacred waterway. Its revival demands collective action and active public participation.
World Environment Day gives us the ideal platform to raise awareness about conserving our natural water bodies — and to inspire responsible, sustainable practices among every citizen.
3days at the ghat
What We're Doing
Four ways to make a difference
Every volunteer, devotee and resident has a role to play in restoring Adi Ganga. Here's how the campaign comes together.
Awareness Campaign
Art of Living volunteers engage devotees and residents on Adi Ganga's heritage and responsible waste management.
Public Pledge
Visitors and citizens pledge to protect and conserve Adi Ganga and other water bodies for generations to come.
Community Engagement
Residents, institutions, temple visitors, activists and youth come together to foster collective ownership.
Programme
Three days at the ghat
The campaign runs from the morning of 5th June to the evening of 7th June — a cleaning drive by day, devotion by evening.
Flagged off by the Chief Guest alongside distinguished guests, with media and social-media coverage across all three days.
Thu · 5 June — Day 1
Flag-off & Cleaning Drive
Opening on World Environment Day from 7 AM, flagged off by the Chief Guest. Cleaning and awareness activities begin along the banks.
Fri · 6 June — Day 2
Cleaning & Bhajan Jamming
The cleanliness drive continues through the day, followed by an evening Bhajan Jamming session at the ghat.
Sun · 7 June — Day 3
Adi Ganga Puja & Aarti
The concluding day closes with a Bhajan Jamming session and, around 6:00 PM, the Adi Ganga Puja and Aarti.
Join the Movement
Pledge to protect Adi Ganga
Add your voice to a growing, citizen-led movement for the revival of Kolkata's sacred waterway. It takes a moment — and it matters.